Google Play Feature Graphic: Size, Design Rules, and What It Can and Cannot Do
Google Play feature graphic: the 1024 by 500 pixel size, design rules, how it appears on the listing, and what to test. A practical guide with honest limits.
The **Google Play feature graphic** is the wide banner that sits at the top of your listing. The standard size is 1024 by 500 pixels. It is the first visual a person sees on the Play page, and it is often the banner that appears when the store features an app.
This guide covers the size, design rules, what the graphic can and cannot do for search, and how to test a new one without guessing.
Key takeaways
- The Play feature graphic is 1024 by 500 pixels, in a format the console accepts.
- It is a brand and message asset. It does not carry search weight the way the title and short description do.
- Keep text large and sparse, because the banner scales down on phones.
- Use the same message as the icon and first screenshot, so the page tells one story.
- Confirm the current format rules in Play Console before you export the final file.
Size and format
The feature graphic is 1024 by 500 pixels. Play Console accepts common image formats for it, and the exact requirements can be checked when you upload. Design at the exact size from the start, rather than scaling an export from a larger canvas, so text and edges stay sharp.
| Item | Plan for | Notes |
|---|---|---|
| Dimensions | 1024 by 500 px | The standard feature graphic size |
| Safe area | Keep key text and logo away from the edges | Edges can be cropped in some layouts |
| Text | A few large words | The banner shrinks on phones |
| Brand | Icon or logo in a consistent position | Helps recognition across the store |
| Format | Confirm in Play Console | Requirements can change |
What it does for the listing
The feature graphic is the largest visual on the Play listing. It sets the tone of the page and can be shown in store features and promotional placements. A clear banner helps the page look intentional, and it reinforces the message of the icon and screenshots.
It does not replace the title or short description for search. If a phrase only lives in the banner text, it is not doing the job of a search field. Put the phrases you need into the title and short description, and let the banner reinforce the same promise.
Design rules that hold up
- One message, not three. The banner should say one thing about the app.
- Large type, high contrast, and few words.
- The app's real look, not a stock scene that could belong to any product.
- No fake badges, awards, or ratings you cannot show.
- The same colours and logo position in other markets, with localised text only.
How to test a new banner
Where Play Console supports store listing experiments, test the feature graphic against the current one with a clean variable. Change only the banner, keep the rest of the listing fixed, and read the conversion trend over enough installs to judge. If an experiment is not available for your listing, keep a record of the change and read the trend across several weeks. For the experiment method, read app store product page optimization.
Where NewASO fits
NewASO does not generate the feature graphic. Screenshot Studio is the next release and it is about screenshot sets, not feature banners. What NewASO does is help the message: Listing Studio validates the Play title and short description, Localization adapts those fields per locale, and App Icon Studio compares your icon with competitors. Use those outputs to brief the banner, then produce the artwork in your design tool.
Frequently asked questions
What is the size of a Google Play feature graphic?
The standard size is 1024 by 500 pixels. Confirm the current format rules in Play Console before you upload.
Does the feature graphic affect Google Play search?
It is a visual asset and does not carry search weight in the way the title and short description do. Keep the search phrases in the text fields.
Can I use screenshots as the feature graphic?
You can use a screenshot as the base, but the banner should be designed for the wide format with large type and a single message. A raw screenshot often reads poorly at that size.