App Store Listing Examples: Field-by-Field Patterns for Titles, Subtitles, and Descriptions
App store listing examples for titles, subtitles, short descriptions, and descriptions: field-by-field patterns that work, with illustrative copy and the limits to check.
**App store listing examples** are easiest to learn from when you see each field do one job. A good listing has a clear title, a subtitle or short description that adds a benefit, a description that explains the product, and copy that matches the screenshots and icon.
This guide shows field-by-field patterns with illustrative copy for a fictional habit tracker. The sentences are examples of structure, not text to copy, and every field should be checked against your product and the store limits.
Key takeaways
- Each field should do one job: the title names the product, the subtitle or short description adds the benefit, and the description explains.
- Write examples for your own product, not for a competitor's listing.
- Check every field against its character limit before you publish.
- Keep the claims accurate to the build, and match the screenshots and icon.
- Test one field at a time, so you can read the result.
The example product
The examples below describe a fictional habit tracker that helps someone log a daily routine and see streaks. The copy is illustrative. It shows structure and tone, not a claim about any real app, and it does not promise results.
Title pattern
| Field | Example | Why it works |
|---|---|---|
| Title (30 characters) | Habit Log: Daily Routine | Brand word first, then the core category phrase |
| Weaker title | Best Habit Tracker Ever!! | Vague claim and no clear category |
A title should tell a person what the app is in the first glance. Use the brand word and the core phrase. Leave out superlatives, emoji, and repeated words.
Subtitle and short description pattern
| Store | Field and limit | Example | Why it works |
|---|---|---|---|
| App Store | Subtitle, 30 characters | Track streaks and build habits | Benefit plus a second phrase |
| Google Play | Short description, 80 characters | Log daily habits, see streaks, and keep your routine on track. | One sentence with an outcome and a phrase |
The subtitle and short description are where the second phrase lives. Use one benefit and one phrase, and avoid stacking adjectives.
Description pattern
A full description explains the product in order: the problem, what the app does, how it works, and what to expect. Short paragraphs and a few bullet points read well on a phone. Keep the claims specific and true. For example, 'add a habit in one tap' is a claim you can show; 'change your life' is not.
- Open with the problem the user has, in one sentence.
- Describe the core loop in plain words.
- List two or three features that the build actually has.
- End with a clear call to action that does not overpromise.
Check the fields before you publish
- Count the characters for each field in the console or in your validation tool.
- Remove repeated phrases across fields.
- Read each field aloud and check it sounds like a person.
- Compare the claims with the build and the screenshots.
- Save, then check the live listing in each market.
Where NewASO fits
NewASO's Listing Studio writes and validates title, subtitle or short description, keyword field, and descriptions for both stores, with live character counts and banned-word checks. It shows keyword usage so you can see where each phrase lands. The examples above are structure, and the final copy should be your own. For the field-level detail, read app subtitle, app description, and app title optimization.
Frequently asked questions
Can I copy a listing from a top app?
Do not copy another app's copy. Use the structure, then write for your product, your audience, and your store limits.
How many words should a good description have?
There is no fixed number. Many focused apps do well with 800 to 1,500 characters, but the right length is the one that explains the product clearly.
What is the most important field to get right?
The title and the first visual are the most visible. Get them clear first, then refine the subtitle or short description and the description.